NOTHING BEATS A CLASSIC.
The Challenge
Reimagine the 1995 court, preserving its iconic essence while seamlessly integrating the current NBA design standards. Strategically embed the 2001 Memphis Grizzlies branding to honor a pivotal anniversary from a different era, creating a bridge between past and present.
The Process
Over 5 intensive months, I developed 12 comprehensive presentation decks, crafted 40 detailed mockups, and explored 112 unique design variations—totaling 1.44 gigabytes of creative exploration.
The Result
A court where history comes alive. Endorsed by the NBA, Grizzlies ownership, and key stakeholders, this “Classic Court” stood as a celebrated centerpiece for both the 24/25 and 25/26 seasons, honoring legacy through design.
